India’s biggest online binge-watchers are in its small towns
India’s biggest online binge-watchers are in its small towns
In 2017, India’s online video consumption rose almost five times, according to homegrown over-the-top (OTT) platform Hotstar’s India Watch Report 2018. And while metros only witnessed a 3.5 times increase, the biggest jump, 4.3 times, came from smaller cities that have a population of between 100,000 and one million.
Two such small towns in Uttar Pradesh—Moradabad (22 times) and Allahabad (13 times)—clocked the highest growth rates in video watch-time in 2017 compared to a year ago.
Video search ranking according to "Hotstar"--





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